TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV network